2024 Toyota Prius

(Tokyo, Japan) Toyotas all-new Prius captured the coveted Japan Car of the Year award today at the organizations vote counting and prize-giving ceremony in Tokyo. Entering the awards ceremony as the favorite to win, the Prius polled a massive...

Today, MotorTrend named the 2024 Toyota Prius as the 2024 Car of the Year during the Los Angeles International Auto Show. This marks the second time that the Prius has won the award – the first being in 2004. The Toyota Camry also received top honors...

Nightshade Package will be available on Limited grade The TRD Off-Road Package is now available on Platinum grade 4X4s Standard Hybrid i-FORCE MAX Powertrain Offers Power, Efficiency i-FORCE MAX Impressive 437 hp, 583 lb.-ft. of Torque Ma...

Up to 44-Miles of Manufacturer-Estimated All Electric Range, 76 More than Prior Generation Fuel Sipping Manufacturer-Estimated 52 Combined MPG in Hybrid Mode Hybrid System with Nearly 100-HP Gain for Improved 0-60 Time New Traffic Jam Assist Tec...

Sporty New Design with Sleek Silhouette, Larger Wheels and Modern Interior Most Fuel-Efficient Prius Ever with up to 57 MPG Combined Manufacturer Rating More Powerful Hybrid System Delivers 60 More Horsepower with up to 196hp Upgraded Electronic...

Reimagined Sedan with Bold Styling, Premium Comfort and Elevated Ride Height Three Grades, XLE, Limited and Platinum, All with Standard AWD Hybrid Powertrain Standard with Choice of First-Ever Hybrid MAX or Toyota Hybrid System Hybrid MAX combine...

Striking, Elegant New Coupe Design on Premium RWD Platform Upgraded FCEV Powertrain with Enhanced Performance 30-Percent Increase in Range up to 402 Miles on XLE Grade More Luxury, Safety and Tech Features Up to %2415,000 of Hydrogen Fuel Included...